Focus on ROI Instead of widgets

In addition, Google offers many tools to help you along the way. SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. A successful search acquisition strategy involves more than just someone at the company with the job title of search …

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Your key to success: mobile search

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

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Random musings on text links

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make …

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Maybe googlebot crawlers will be a thing of the past

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to'trick' …

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How to survive your first encounter with white hat SEO

Quick acceptance of failure is what keeps a web marketing program profitable. When possible, you can string together a handful of narrowed topics into a series. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Don't fill your page with …

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