In addition, Google offers many tools to help you along the way. SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. A successful search acquisition strategy involves more than just someone at the company with the job title of search …

Think quality rather than quantity, and again, ask yourself whether your prospects are likely to see and click on this link. Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Target 500 to 1,000 …

Deleting Facebook comments or manipulating your reviews will only make life worse. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a …

Explore how much content their site contains. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely …

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make …

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to'trick' …

Quick acceptance of failure is what keeps a web marketing program profitable. When possible, you can string together a handful of narrowed topics into a series. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Don't fill your page with …