Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on …

Since your site is the center of your digital marketing world, you'll want to make sure that SEO is at the forefront of development. Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. Website search …

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. The rise of social media on the Web has created a host of new signals that search engines can consider. To be …

Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the …

There are lots of different types of keywords. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Other best practices that we have in SEO …

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. What is your organic search strategy? If …