You should start with the core keywords you wish to be found under, but as your site grows and you add pages, it is important to try and remember even the most obscure keywords which might relate to your business to make sure you are not missing out on any …

Sometimes it's the channels the content was published on. Other times it's a mixture of things such as the author, timeframe of publication, and/or the content type. Increasingly, SEO professionals are finding that good UX translates to good SEO. Investing some time in early website setup (mindful of SEO …

The basic question is always: what keywords do I target? Information about the listening and viewing patterns of a designated target audience helps the marketing team design the most effective messages and select the best times and places for the ads to appear. It takes a few weeks at a …

You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Consumers at the other end of the spectrum also spend …

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes …

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. It's a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or …

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you've been guilty of using these old practices, then you might consider using Google's Link Disavow tool …

Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. Although SEO is just part of the online marketing mix, it's instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by …

Some people say that "SEO is dead". Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Rest assured that your site will be looked at, crawled, and scrutinized by your competitors or their SEO consultants! While many digital marketers may consider site speed as …