The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Web spiders, also known as robots, are computer programs that follow links from …

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. In this case, it's smart to keep the resources, history, and knowledge in-house. They …

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not …

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Advertising agencies provide a variety of options. Both of these tools are free, but will only check up to a certain number of URLs. The reference is to the Blended Search results …