This method is far less predictable, but it also has great potential; if you can get a piece of your content to go viral, you could earn thousands of links in a single go. E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to …

Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it's also …

Google is in the business of keeping its users happy. Small businesses and new websites looking to build a following are most at risk. Are you are using a url shortener for social media traffic? But, AA Oxon a second! Something along the lines of "you'll never guess how we …

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. When you've listed out your URLs and their keywords, run down the list and look for any duplicate entries. Today's web user demands more from websites. For example …

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Web spiders, also known as robots, are computer programs that follow links from …

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. In this case, it's smart to keep the resources, history, and knowledge in-house. They …

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not …

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Advertising agencies provide a variety of options. Both of these tools are free, but will only check up to a certain number of URLs. The reference is to the Blended Search results …