Be clear, truthful and accurate when it comes to SEM

E-A-T stands for expertise, authority, and trustworthiness, and it helps Google penalise websites with inaccurate content. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it's possible to find your …

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Tactics around metrics

ou know SEO is a vital element of every decent marketing strategy, something you can't do without. But you don't know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Much of digital marketing …

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Basic Elements

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. For this method, you don't have to do anything; you simply pass …

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SEOs don't know if unnatural links work or not

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). As you may well know, Google has …

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Lets look at our approach to onsite SEO

While thin content is not necessarily intentional, there is no way for a search engine to determine that. Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. For example, if …

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Search engine health checks should look at widgets

Local advertising and marketing agencies continue to play important roles in representing small businesses. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you've discovered a pattern that is used by …

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Be mindful of SEM

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Research the strength of competing websites before selecting your final keywords using …

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