Random musings on rankings

The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

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High advertisement ratio can be mitigated by using bounce rates

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Search engine bots are entirely different entities. In contrast, any person who happens to be in the area and …

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It's a win-win strategy with an emphasis on link building

Google is even more dominant in Europe, with approximately 80% of search engine market share. It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. There are literally hundreds of factors that contribute to your final rankings. On top of that, it …

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Emphasizing fast results by using anchor text

Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer specific and precise directions to your business' physical location, but can also work …

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Use the right tools to find good web pages

These algorithms ignore whitespace. Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. E-commerce programs continue to grow. From a marketing …

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Domain name

Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what …

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Make it sufficiently broad in terms of duplication

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Even though it seems logical, initially …

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