Losing Focus on bread crumbs

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. SEO (Search Engine Optimisation) is a method of …

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What is the primary goal of the business?

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

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Maybe googlebot crawlers will be a thing of the past

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to'trick' …

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Don't beat around the bush

Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Whether …

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Make it sufficiently broad in terms of duplication

If an individual has used a search engine to locate articles and information about new cars, she then may see an advertisement for Toyota or another car brand. The Big Question-will this content endure?-is thankfully something you can control, to a degree, by taking steps to ensure that your …

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Be mindful of SEM

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Research the strength of competing websites before selecting your final keywords using …

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Domain name

Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what …

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How to survive your first encounter with white hat SEO

Quick acceptance of failure is what keeps a web marketing program profitable. When possible, you can string together a handful of narrowed topics into a series. We really only need time, experience, and research to help identify thin and duplicate content and make them better. Don't fill your page with …

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Make it sufficiently broad in terms of duplication

The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Even though it seems logical, initially …

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My thoughts on googlebot crawlers

For an accredited list of ICANN registrars, visit http://www.icann.org/en/registrars/accredited-list.html. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Web spiders in general, just like …

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My thoughts on page impressions

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Advertising agencies provide a variety of options. Both of these tools are free, but will only check up to a certain number of URLs. The reference is to the Blended Search results …

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On the web, our audience is global

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. If someone Google searches 'content marketing strategies', domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site …

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This story about anchor text will haunt you forever

In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For …

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This story about landing pages will haunt you forever

The monitoring phase comprises just that: monitoring. SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the …

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Top trends in long tail search to watch

When one brand suffers, it can impact the sales of the other. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Another one of the best SEO tactics creates even more …

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Understand about splogs

The focus on the right audience and the right content brings an understanding of the content that they're more likely to consume. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. While it is true that you can talk or …

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Wait. Are URLs really that simple?

Try using smaller paragraphs with mixed-case text. You need to place your lures where your fish hang out. Nowadays, it can be a challenge to find the right domain name. An effective program integrates all marketing a

Concentrate on actionable forums

This is typically done using web analytics tools such …

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