There's a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. This process of archiving information on web …

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. The phrase "free marketing articles" is a highly competitive one with about 331 million other pages containing the same phrase …

Explore how much content their site contains. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely …

In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Quality brand messages …

You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Consumers at the other end of the spectrum also spend …

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can …

Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. In terms of dollars spent, media advertising normally accounts for about 41 percent of a marketing communications budget. Without considering a search engine …

Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes …

Write good original and compelling content with the keywords to help your search rankings. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. You may have heard or been told "just write great content". Dedicated server …

Keyword research is an entire sub-discipline within SEO and it's easy to go down a rabbit hole. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. A search engine results page (abbreviated to SERP …

There are lots of different types of keywords. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Other best practices that we have in SEO …

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. It's a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or …

There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. SEO will never die! As long as the …

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. What is your organic search strategy? If …

Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what …

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Advertising agencies provide a variety of options. Both of these tools are free, but will only check up to a certain number of URLs. The reference is to the Blended Search results …

In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For …