The basic question is always: what keywords do I target? Information about the listening and viewing patterns of a designated target audience helps the marketing team design the most effective messages and select the best times and places for the ads to appear. It takes a few weeks at a …

More and more, the use of SEO is becoming important for the overall success of digital marketing. Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies, hosts 70 million people. Even if buy-oriented verbs aren't included in a …

Google, with its plethora of complex algorithms, is now much better at understanding what users are actually searching for when they type a query. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. However, it takes many years of …

While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. If you know how, at least. The personality chosen for social media should match the voice …

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). As you may well know, Google has …

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on …

Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. The goal is to let customers know that you actually don't …

Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer specific and precise directions to your business' physical location, but can also work …

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the …

In fact, Google claims more than two hundred components to their ranking formula. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It's common for referring domains to link back to your content if it is relevant, authoritative or useful …

Hreflang for example. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it …

If you are aware of your institution's resources and strengths, you'll know which type of practitioner to work with. There are general rating sites, including the well-known Webby Awards, and a range of others that are specific to certain businesses or that rate particular features, such as the quality of …

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

If an individual has used a search engine to locate articles and information about new cars, she then may see an advertisement for Toyota or another car brand. The Big Question-will this content endure?-is thankfully something you can control, to a degree, by taking steps to ensure that your …

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. If someone Google searches 'content marketing strategies', domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site …

The monitoring phase comprises just that: monitoring. SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the …

The focus on the right audience and the right content brings an understanding of the content that they're more likely to consume. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. While it is true that you can talk or …