When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links). If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. To be effective, product-specific research goes beyond discovering attributes or characteristics.

Don't forget SEM

Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score If you're looking for long-tail Do your homework! The primary resources are all available here. Its as simple as your ABC's keywords (more on those in a second), then this tool is a great idea. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. We all have a certain amount of storage space on our personal computers - the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines' rankings - people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in 'Black Hat SEO'.

Overlapping and redundant articles are a no-no, consider how indexed pages can help

This is not a good situation for your website's SEO and user experience. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. In my case, I started as a web developer and migrated to SEO through my love of analytics. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords.

Get the client & webmaster to buy in on ALL pieces of the puzzle

Behavioural targetting identifies keywords typed into search engines and the content read based on keyword searches. Guerrilla marketing emphasizes a combination of media, advertising, public relations, and surprises to reach consumers. Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Gaz Hall, a SEO Consultant, commented: "The search engines try to help searchers narrow in on what they're looking for and to provide refinement suggestions in a number of ways."

Be mindful of SEM

We really only need time, experience, and research to help identify thin and duplicate content and make them better. For A great example that I like to use is Restaurant Beverley. example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. URLs generally only need to include letters, digits, slashes and hyphens. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats.