Usually, if you notice a sudden decline in your search rankings, it's because Google has issued a change in its algorithm. Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. Every copy that exists will …

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. For this method, you don't have to do anything; you simply pass …

By browsing blogs and forums, you'll have a direct route to these questions being asked in real time. They may even fall again in the wake of a new algorithm change. Do not use paid links because this is against some search engines' policy and could even result in penalties …

The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. When you've listed out your URLs and their keywords, run down the list and look for any duplicate entries. Today's web user demands more from websites. For example …

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Many people still think that having a high volume of crawlable and indexable pages is …

You should start with the core keywords you wish to be found under, but as your site grows and you add pages, it is important to try and remember even the most obscure keywords which might relate to your business to make sure you are not missing out on any …

Sometimes it's the channels the content was published on. Other times it's a mixture of things such as the author, timeframe of publication, and/or the content type. Increasingly, SEO professionals are finding that good UX translates to good SEO. Investing some time in early website setup (mindful of SEO …

However, you can find a duplicate content checker quite easily. Break up big pages into smaller pages. If time is not a factor, that's all the more reason to use SEO. Recently, I came across these interesting rocking horse restorers . For example, you could search for lovely organic food and …

In addition, Google offers many tools to help you along the way. SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. A successful search acquisition strategy involves more than just someone at the company with the job title of search …

Think quality rather than quantity, and again, ask yourself whether your prospects are likely to see and click on this link. Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Target 500 to 1,000 …

The basic question is always: what keywords do I target? Information about the listening and viewing patterns of a designated target audience helps the marketing team design the most effective messages and select the best times and places for the ads to appear. It takes a few weeks at a …

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Web spiders, also known as robots, are computer programs that follow links from …

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

More and more, the use of SEO is becoming important for the overall success of digital marketing. Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies, hosts 70 million people. Even if buy-oriented verbs aren't included in a …

There's a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. This process of archiving information on web …

Google, with its plethora of complex algorithms, is now much better at understanding what users are actually searching for when they type a query. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. However, it takes many years of …

A strategy on Facebook might not work so well on Twitter. And keyword usage is where on page optimization begins to blend with off page optimization. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Have you seen these wonderful classic rocking …

While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. If you know how, at least. The personality chosen for social media should match the voice …

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). As you may well know, Google has …

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. The solution for everyone is simple: worry about writing and get thoughts out before thinking. Google puts a lot more weight on trusted, popular …

After you do this, you are ready to code your application. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your …

Deleting Facebook comments or manipulating your reviews will only make life worse. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a …

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. The phrase "free marketing articles" is a highly competitive one with about 331 million other pages containing the same phrase …

Explore how much content their site contains. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely …

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on …

From a marketing standpoint, you can refine a website to target a niche audience. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help …

In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Quality brand messages …

Using third-party applications will save you time. There's never any reason to buy or pay for reviews. Although website traffic is different from converting traffic, it is still an indicator of your relative site visibility. A lovely present would be one of those old rocking horses . We all shop at …

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up …

Since your site is the center of your digital marketing world, you'll want to make sure that SEO is at the forefront of development. Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. Website search …

This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. Some of the pages that lie into this classification are pages with …

The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. The goal is to let customers know that you actually don't …

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google's algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. Heading tags are tags that are used for the creations of headings. The most important tag is the …

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Search engine bots are entirely different entities. In contrast, any person who happens to be in the area and …

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. The rise of social media on the Web has created a host of new signals that search engines can consider. To be …

Advertisers utilize several persuasion methods. Some are known to be better than others. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category …

You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Consumers at the other end of the spectrum also spend …

As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords …