Ridiculous rules about stickiness

There's a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. This process of archiving information on web …

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Focus on performance, user experience, and citations

Google, with its plethora of complex algorithms, is now much better at understanding what users are actually searching for when they type a query. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. However, it takes many years of …

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Who else wants to enjoy link building

While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. If you know how, at least. The personality chosen for social media should match the voice …

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SEOs don't know if unnatural links work or not

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). As you may well know, Google has …

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Search engine health checks should look at page rank

Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy possible. The solution for everyone is simple: worry about writing and get thoughts out before thinking. Google puts a lot more weight on trusted, popular …

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Winning marketing tactics for SEO campaigns

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. The phrase "free marketing articles" is a highly competitive one with about 331 million other pages containing the same phrase …

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Wait. Are web crawlers really that simple?

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on …

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Give subscribers what they want

In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Quality brand messages …

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More focus is put on rankings

Using third-party applications will save you time. There's never any reason to buy or pay for reviews. Although website traffic is different from converting traffic, it is still an indicator of your relative site visibility. A lovely present would be one of those old rocking horses . We all shop at …

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Cracking the landing pages code

This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. Some of the pages that lie into this classification are pages with …

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Random musings on rankings

The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

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Using conversion rates strategies like the pros

Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. The goal is to let customers know that you actually don't …

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High advertisement ratio can be mitigated by using bounce rates

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Search engine bots are entirely different entities. In contrast, any person who happens to be in the area and …

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How you will benefit from domain authority

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. The rise of social media on the Web has created a host of new signals that search engines can consider. To be …

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Consider analytics at the inception

Advertisers utilize several persuasion methods. Some are known to be better than others. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category …

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Things you most likely didn't know about web 2.0

As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords …

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It's a win-win strategy with an emphasis on link building

Google is even more dominant in Europe, with approximately 80% of search engine market share. It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. There are literally hundreds of factors that contribute to your final rankings. On top of that, it …

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Warning: These mistakes could destroy your web crawlers

Some web directories require yearly or one-time listing fees. When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. Historically, guerrilla marketing offers one of the most successful alternative media marketing programs. Product positioning represents the perceptions in consumer minds …

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Help create content (that builds links)

SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

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Make sure you know exactly what you're doing with html

Conversion rates using remarketing are considerably higher than general banner or search ads. Search engines pay attention to how long a user stays on your website and the pages they view. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting …

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Clear and unbiased facts about meta tags

Plugins like Moz and SEOquake provide much of the on-page analysis quickly, as opposed to doing all of your research manually-thank goodness! Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or …

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Everything you need to know about widgets

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Perhaps one of the …

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Study your competitors' linking profile

Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. In terms of dollars spent, media advertising normally accounts for about 41 percent of a marketing communications budget. Without considering a search engine …

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Emphasizing fast results by using anchor text

Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer specific and precise directions to your business' physical location, but can also work …

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Lets look at our approach to onsite SEO

While thin content is not necessarily intentional, there is no way for a search engine to determine that. Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. For example, if …

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Your key to success: mobile search

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

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